Talking and thinking about print is not exciting to most, and bringing up a conversation about your home or office printer at a dinner party would surely be social suicide. But let’s try to understand this and why we humans don’t get excited by print.A long time ago, when very few people could read and write and books were not readily available, a young 15th century German, Johannes Gutenberg, was cited as the inventor of mass printing. Through his technological contribution, his method of printing quickly spread through the world and the mass printing of books began. Some would say Gutenberg’s printing process helped the world to learn how to read and write, scientists were able to publish their discoveries and people around the world started to connect through news and events.
Fast track through the years and a timeline of print saw the inventions of the Photocopier (1938), Laser printer (1969), Dot matrix printer (1970), Inkjet printer (1977), 3D printer(1980’s). Printing is all around you, magazines, newspapers, giant billboard posters – to name a few – and you can be 100% certain in every corporate office around the world there will be a printer on a desk or in the corner somewhere.
So, getting back to the point, “Why is print boring?” Print is boring to us humans, as being normal is boring and that is what print is, it’s the normal of your office, it’s the normal of your home and it’s the normal of life. It’s the old dog in the corner working away providing an integral service to fulfill our everyday functions. However, should the printer cease to work, frustration ensues and news of the failing printer travels fast! Even your dinner party guests who failed to receive their dinner party invitations on time or the lonely sales person who couldn’t print their quote for urgent customer sign-off.
So, how can a Managed Print Services solution provider promote change and overcome objections to get you excited about something that essentially serves a very integral part of society? The answer is relatively simple;
Take advantage of an MPS strategy to a clearly designed, developed and implemented plan through the below 8 points:
- Cost Reduction or Cost Avoidance
- Improved Business Process
- Paper Reduction
- Change Optimisation
- Reporting & Analytics
The rapid technological workplace of today is evolving quicker than ever before and current printing trends demand cost responsibility and sustainability, as we humans over the years have had an effect on our environment consuming trees, water and energy supplies to print. It’s now your turn to be a part of change and progress by reforming your printing through your chosen Managed Print Services partner. They will be key in ensuring the success and evolution of the worlds printing industry, as was Johannes Gutenberg in the 15th century.
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